The Safe and Sober Awareness Committee of Midland has an updated public service announcement, directed at ATV operators, which is the result of an innovative partnership with Canadian rock icon Kim Mitchell and Alert Music Inc.

Alert Music has a strong connection with Six Mile Lake through its owner and long time cottager Tom Berry.

Kim Mitchell and the Safe and Sober Awareness Committee want to remind people that every choice has a consequence. If you are driving, no matter what the vehicle, be smart and make the right decision, don’t drink and drive, “Go For Soda”!

You can find out more about the campaign at Alert Music.